Over time, however, your joy will fade, a phenomenon psychologists call hedonic adaptation. In the short term, it might: for the first week or so, you’ll probably experience great pleasure when you drive. Let’s assume that you believe buying a fancy new car will make you happy. Josh Kaufman Explains The 'Hedonic Treadmill' As a result, we begin seeking something new, and the cycle repeats. When we finally achieve or acquire what we’re seeking, we adapt to our success in a very short period of time, and our success no longer gives us pleasure. We pursue pleasurable things because we think they’ll make us happy.
The Hedonic Treadmill explains why people who achieve wealth, status, and fame continue to seek more.
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